The nature of your business

1. Business name - Camp North

2. Business activity - Provide an art based summer camp for children aged 6-12

3. Mission statement

"To provide the ultimate creative experience and a unique opportunity for children to learn art based and leadership skills through activities that are challenging, informative, and innovative. We believe Camp North provides an opportunity for children to gain confidence in their unique abilities as individuals as well as provide them with a wide range of enjoyable activities."

Business objectives
- Atleast 25 children to take part
- Get 'Camp North' recognised and stabilized
- Generate profit
- Build Relationships with Parents - customer loyalty

Achieve sales targets by
-Increasing advertisement in local papers and around the environment. Target area which would benefit your business.
-Offering reduced prices for families
-Introducing testimonials (Qualifications, Character etc)

New services
-More emphasis on raising self esteem
-Encouraging an inquiry appraoch
-Design an up to date web site
-Raising confidence by being more of a communicator.

5 year plan
-Expland the number of camps in Britian - following the same mission statement.
-Provide a resource for finding out how to help youths.

Employees

-Camp Director
-Camp Administrator
-3 x Camp Counsellers

(Qualified First Aider)



Legal status of your business-
Sole Trader

What are the advantages
- Total Control
- Personal service to costumers
- Cheaper and easier to start up business
- Privacy against competitors (earnings)
- Can offer specialist services
- Can cater to needs of the local community
- Keep Profit (not including the 5 employees salaries)

2. Resources

1. Service that provides:-
• an educational and self esteem building experience
* Interaction with other children
* Produce art work
* Activeness
*

2. What resources do you require?
- A space/location to rent
- Art and sport equipment
- Chairs
- First Aid box
- Whiteboard
- Educational material
- CD player


• Cost of resources (including rented space) :- from 500-1,000 pounds

• My sales stock cost- around £100 per week.