I am a visual communicator who has studied art for 10 years and has experience in teaching children enjoyable creative processes and techniques.
Art based summer camp for children -
I will provide the ultimate creative experience and a unique opportunity for children to learn art based and leadership skills through activities that are challenging, informative, and innovative. I feel that many children situated in the UK haven't had the opportunity to creatively channel their skills. Providing a summer camp will enable children across Northern England to gain confidence in their unique abilities as individuals as well as provide them with a wide range of enjoyable activities.
1. Core product - Entertain & Educate children
2. Tang product - Summer Camp
3. Augmented product - T- shirts, Extra activities, Door to door transport, Residential.
The benefits of my product are substantial within many local communities. With figures insuring child related crime on the increase, I feel that this product will benefit communities and will limit the unhealthy influences in these communities.
Features include:-
-Educational learning through art based activities
-Interacting with a diverse group of children
-Self esteem building & team building skills
- Sport activities
- End of camp exhibition
I will focus on areas situated in West Yorkshire. I have chosen West Yorkshire because of the small number of art-based camps in the area. The majority of camps situated in this area are directed around sports and do not fill the gap in the market for products similar to mine. This is beneficial for both my customers & I.
The benefits of my product are substantial within many local communities. With figures insuring child related crime on the increase, I feel that this product will benefit communities and will limit the unhealthy influences in these communities.
Features include:-
-Educational learning through art based activities
-Interacting with a diverse group of children
-Self esteem building & team building skills
- Sport activities
- End of camp exhibition
I will focus on areas situated in West Yorkshire. I have chosen West Yorkshire because of the small number of art-based camps in the area. The majority of camps situated in this area are directed around sports and do not fill the gap in the market for products similar to mine. This is beneficial for both my customers & I.
I feel that Leeds would be a convenient area in West Yorkshire to set up 'Camp North'.
- City - More transportation services, easily accessible
Pricing Strategy
*The price of my product will range from 60-70 pounds per child per week.
• Cost of resources (including rented space) :- from 500-1,000 pounds
• My sales stock cost- around £100 per week.
PROMOTION
- Advertising through local community papers
Dewsbury Reporter
Huddersfield Daily Examiner
Ilkley Gazette
Keighley News
Halifax Courier
Telegraph & Argus (Bradford)
This Is Bradford
Wharfedale Observer (Otley)
Yorkshire Evening Post (Leeds)
Yorkshire Post (Leeds)
- Reduced prices for families
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