Targeting my market.
MY POTENTIAL CLIENTS:
-Located in West Yorkshire.
-My potential clients media outlets: The average person living in the UK interacts with:- Internet, Magazines & Newspapers, radio and TV. I plan on using Internet, Magazines and Newspapers as my advertising outlet as i feel these are the best possible way to reach my ideal customers.
Communicating with my clients: I will need to communicate my service with parents (buyer of service) as well as children (user of service). I plan to do by producing advertising that could attract both customers through my media outlets.
* PEST ANALYSIS
Political
- Child protection legislation
- Schools providing summer camps to their students
- Changes to the skills required being a teacher
- Self-management
- Health and safety legislation
- Confidentiality
- Increase in Swine Flu
- Environmental issues (use of paper, recycling etc)
Economical
- Local consumer demand
- National booms and depressions
- Local unemployment - Affordability (Ability of parents)
- Ability to invest ’savings/ surpluses’
-Cost of providing resources: -
- Location
- Competition
Politics
- Change in qualifications expected - examples: - CACHE NVQ Level 3 in Health and Social Care (Children and Young People).
- Increase in Swine Flu
- Local population changes
- Demographic changes//Children’s needs (English as a second language etc.)
- Staff training
Technology
- Changes to standards/ equipment required
- Paper based books as materials
SEGMENTATION ANALYSIS
MY POTENTIAL CLIENTS:
-Located in West Yorkshire.
-My potential clients media outlets: The average person living in the UK interacts with:- Internet, Magazines & Newspapers, radio and TV. I plan on using Internet, Magazines and Newspapers as my advertising outlet as i feel these are the best possible way to reach my ideal customers.
Communicating with my clients: I will need to communicate my service with parents (buyer of service) as well as children (user of service). I plan to do by producing advertising that could attract both customers through my media outlets.
* PEST ANALYSIS
Political
- Child protection legislation
- Schools providing summer camps to their students
- Changes to the skills required being a teacher
- Self-management
- Health and safety legislation
- Confidentiality
- Increase in Swine Flu
- Environmental issues (use of paper, recycling etc)
Economical
- Local consumer demand
- National booms and depressions
- Local unemployment - Affordability (Ability of parents)
- Ability to invest ’savings/ surpluses’
-Cost of providing resources: -
- Location
- Competition
Politics
- Change in qualifications expected - examples: - CACHE NVQ Level 3 in Health and Social Care (Children and Young People).
- Increase in Swine Flu
- Local population changes
- Demographic changes//Children’s needs (English as a second language etc.)
- Staff training
Technology
- Changes to standards/ equipment required
- Paper based books as materials
SEGMENTATION ANALYSIS
Customer type - User of product:
There are a number of influences affecting the lack of summer camps in the UK.
- The up rise in Swine Flu in 2009
There are a number of influences affecting the lack of summer camps in the UK.
- The rise in TV and video games
- Economical factors - credit crunch
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