OUCE255 ENTERPRISE - TASK 3

I will promote myself through a number of marketing roles.

Advertising - The advertising approaches I plan to tackle will predominantly circulate around Newspaper/Magazine adverts & Internet portals such as websites. The advantages of using newspaper/magazines as my marketing communications are: -
- Can be long lasting
- Low cost per head. One advert in a newspaper can be circulated.
- Adverts sectioned allows customer to get directly to the service/product.

There are a number of disadvantages: -
- Not environmentally friendly
- Costly
- Difficult to measure its success rate and if its going out to the right audience
- Takes dedication and determination

An innovative way to promote my business through my two marketing strategies is to direct my advertisements straight towards potential customers and to find the right interface. I will approach direct marketing through local newspaper inserts. I will apply to place my adverts in newspapers, which has a higher chance of being read by local community parents than a businessman who won't benefit from my enterprise. : -
(Dewsbury Reporter, Huddersfield Daily Examiner, Ilkley Gazette, Keighley News, Halifax Courier, Telegraph & Argus (Bradford), This Is Bradford, Wharfedale Observer(Otley), Yorkshire Evening Post,Yorkshire Post)

Internet is another strategic plan in marketing my business. Customers are increasingly turning to the Internet to research, compare prices of products and buy online. Without using the Internet, you could loose valuable customers.
Internet is effective for a number of reasons: -

- Information is shared with the masses
- Easy to network
- Provides contact details
- Can answer enquiries from potential customers
- Visual
- 24 hour sales tools

Using my skills as a practitioner, I will produce a website that best sells my service. I will do this by: -
- Obtaining a recognizable & easy to spell domain name
- Build a professional looking website
- Make the website easy to navigate
- Build up email list (contact/enquiry information)
- Send updates/email newsletters to existing customers and prospective customers
- Optimize website for search engines

My service will be providing a small number of promotions such as discounts for families and introductory offers to build existing relationships and attracts other customers.
The customer wants to hear that you are confident in your business and will be providing a reliable service. The customer would also like to hear what your service has to offer and which new products you will introduce. Discounts and promotions will be useful, as well as prior customer feedback and experiences.

I will be placing my product/service in an advantageous place, which will be easily accessible to families in local west Yorkshire communities. I will choose a location that does not have high levels of crime and will enable parents to feel that their children are in a safe environment. I will consider the location relative to streets, parking and other businesses and which kind of space I would like to rent.

My service will be providing a customer enquiries and complaints contact, which will enable me to provide good customer service and take action on customer feedback. This will be beneficial for my business because it may change my business model. I may also be more open to new opportunities and will work on desire improvements.